![]() Instead, it said, it would like to display correct information at the top of some search pages. ![]() For instance, it would not show advertisements that spread lies about vaccines or their use, nor would they display hashtag pages with false content. Facebook has said it was making efforts to reduce the spread of anti-vaccine propaganda, by reducing their ranking and substituting accepted sources of information instead. Facebook and other social media are also trying to limit the spread of vaccine-related misinformation since March this year in response to pressure from various sources, including the press, politicians and public health organizations. Pinterest is not the only one, though it has undoubtedly been the most aggressive in its anti-misinformation drive. This goes under the name VaccineSaveLives. In addition to suppressing misinformation, Pinterest is also partnering the American Academy of Pediatrics (AAP) and other public health organizations to make highly attractive pins that will garner public attention to distribute the right vaccine information more widely. COVID-19 vaccine intention linked to trust in opinion of health experts, media literacy.Vaccine confidence declined significantly since the start of the pandemic, study suggests.Experimental therapeutic cancer vaccine leads to significant tumor regression in mice.However, an encouraging trend was that pro-vaccination pins were always followed by larger numbers of people than the anti-vaccine posts. We’re delighted that Pinterest is leading the way in protecting public health by only providing evidence-based information about vaccines to its users.”Ī ScienceDirect study in 2015 looked at 800 pins related to vaccines and found that most of them were against vaccine use, spreading false information about the dangers of immunization and the extent of its side effects from site to site. ![]() In answer, Tedros Adhanom Ghebreyesus, WHO director-general, said: “Misinformation about vaccines is contagious and dangerous. In addition, it will not display advertisements, comments or advice on pages that show the results for vaccine-related searches, to avoid diluting the authoritative information with misleading opinions or comments. Pins have been removed in the hundreds of thousands. Pinterest explained why in its official statement: “We believe that showing vaccine misinformation alongside resources from public health experts isn't responsible.” Describing this as “not in line with enforcing our community guidelines”, Pinterest impact manager Ifeoma Ozoma said they have already begun to remove false health information as well as the accounts that promote it from their platform. ![]() ![]() A tremendous amount of really toxic vaccine misinformation spreads on the internet and social media.” To counter this, Pinterest announced that any search term or similar health-linked terms would throw up results from. Pediatrician David Hill says, “We know that the majority of parents turn to the internet to get all sorts of information about health. The issue of moderating grossly wrong content has always been a thorny one where social media is concerned. In fact, the Royal Society for Public Health reported that over 50% of parents who were targets for immunization information because they had small children were the recipients of false propaganda on vaccines through social media. Social media have increasingly provided a valuable platform to disseminate such views, and several health experts attribute this to the falling immunization coverage and the outbreak of measles in countries like the UK, as well as in Europe and Asia. The WHO has classified vaccine opposition as among the top ten threats to world health in 2019. These include the Centers for Disease Control (CDC), the World Health Organization (WHO), and its auxiliary, the Vaccine Safety Net. The social media giant has now taken another bold step: it will show results to searches for over 200 vaccine-related search terms like “vaccine safety”, or “measles”, but all the results will come from public health organizations. ![]()
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